Privacy Policy

Privacy Policy

This policy applies between you, the ‘user’ of the website, and the website owner ‘Always & Forever’. This policy applies to all use of any and all data collected by us in relation to your use of the website and any services therein.

What we may collect
We may collect any of the following information.
•    Contact information including email address
•    Personal information including name and date of birth
•    Demographic information such as post code, preferences and interests
•    Information about your network / computer including IP address and browser type (Collected automatically)
•    Information about your activity on the website
•    Cookie information (see “Cookies” for more information)

Use of data collected
Any personal data you submit will be retained by Always & Forever will only be stored on our servers for five years from last activity.
Activity includes:
•    Making a purchase
•    Making a change to your account
All data is encrypted and stored on our servers at Always & Forever. We cannot be held responsible for any data breach from our third-party payment processor.

Any or all of the above data may be required from time to time in order to provide you with the best possible service and experience when using the website. Specifically, data may be stored and used by Always & Forever for the following reasons:
•    Internal record keeping
•    Improvement of our products / services
•    Communication by email of promotional materials which may be of interest to you
•    Customisation or update of the website

Sharing of personally identifiable information
Personally identifiable information including but not limited to full name, address and email address will never be sold to others. Only relevant data, such as payment details, will be sent to a third-party payment processor for the processing of an authorised purchase only and nothing more.

Third party websites and services
Always & Forever often employ the services of other parties for delivery of purchased items. The providers of such services may have access to certain personal data provided by you through the website. Any data used by such parties is used only to the extent required by them to perform the services that Always & Forever requests. This may include payment information. Any use for other purposes is strictly prohibited.

Your right to withhold data
You may access certain areas of the website without providing any data at all (See “Cookies” for more information). However, to use all services and systems available on the website you may be required to submit personal information or other data. Failure to do so may result in a reduction of services.

Your choices in privacy
Always & Forever respect your right to privacy and take the matter seriously.
If you wish to access or change any of the information we hold about you or simply delete your account, then contact us at Please note that any changes made to the account will see the account as “active”.
You may also opt out of any marketing communications at any time without deleting your account by e-mailing

Cookies are small pieces of data stored on your computer by websites including this one. Cookies usually contain anonymous information which can only be accessed by the website which placed it on your computer.
You can delete cookies; however, you may lose information which enables you to access the website more quickly or enables use of certain services or systems on the website.
You can choose to disable cookies in your browser. By default, your browser will accept cookies. For further details please consult the help menu in your browser. Disabling cookies may prevent you from using certain areas of the website, as well as some services.
The website also provides you with the choice to enable or disable cookies for this website only.
We use cookies to store the following data:
•    How you use the website
•    Preferences for the website and services
•    What you have added to your basket
This helps us to operate and maintain the best site possible for our users.

Changes to this policy
Always & Forever reserves the right to change this Privacy Policy as deemed necessary from time to time or as may be required by law. Any changes are immediately posted on the website and you are deemed to have accepted the terms of the policy on first use of the website after any alterations.